I help retailers redefine their future.

It’s a challenging and exciting time to be a retailer — technology-enabled innovations, demographic trends, and global competitors continue to change what it takes to succeed.

I help retailers redefine their future by:

  • Providing a clear view of the changing marketplace
  • Quickly uncovering meaningful value creation opportunities
  • Partnering with clients to develop strategies that are transformational and execution ready
  • Communicating strategies in a way that boards and executives understand and buy into


Clients include retail CEOs, Executives & Investors as well as startup Founders who want help with:

Competitive Strategy

  • Assessing Marketplace Changes and Identifying Strategic Implications & Actions. Changes Include:
    • Technology-Enabled Innovations
    • Evolution of Customers & Their Expectations
    • New Competitors
  • Enhancing a Company’s Strategy by:
    • Providing Feedback on an Existing Strategy
    • Facilitating Strategy Development Sessions
    • Developing the Strategy

Core Strategies & Plans

  • Developing Store Network Strategies & Plans
  • Developing Manufacturing Network Strategies
  • Developing Omni-Channel Strategies & Plans
  • Identifying and Assessing:
    • New Categories & Services
    • New Store Concepts
    • New Markets
    • Acquisition & Partnership Candidates

Critical Projects

  • Structuring & Leading Complex Cross-Functional Projects
  • Developing Solutions for Issues Requiring In-Depth Analysis (such as Supply-Chain Related Decisions)

Rapid Response Initiatives

  • Rapidly Identifying and Communicating Key Information & Next Steps For:
    • Critical Decisions
    • Unexplained Budget Misses & Overruns

Organizations I've Worked With Include:

About Me

I'm a seasoned strategist and advisor to CEOs, with experience across the retail value chain (retail, CPG, manufacturing, transportation) and in global markets. My strategy expertise is complemented by line experience with accountability for a $1 billion annual purchasing budget.


Catherine can be counted on to deliver great results. She structures and manages work on large, complex issues and strategies in a way that leads to powerful strategies and concrete, measurable action plans while efficiently leveraging company resources. She has excellent business sense, very strong analytical skills and is skilled at communicating information to executive and board-level audiences. I highly recommend her for any strategy projects.

John Tersigni, Former SVP Finance, Holt Renfrew

Catherine consistently delivers excellence and has a unique ability to work with executives to develop visionary and bold strategies while making sure that vision is translated into clear, executable actions and metrics. She quickly hones in on key issues and opportunities, can be counted on to provide an objective perspective and is a great thought partner.

Alix Box, Former President & CEO Second Cup

Catherine did an outstanding job of helping design and implement the strategy to make the Rothsay Company (Independent Operating Company of Maple Leaf Foods Inc) an innovative and leading recycling business in Canada. Catherine has strong analytical skills and excellent business sense. She worked very well with our team and I would highly recommend Catherine to lead any business strategy initiative.

Kevin Golding, Former President, Rothsay (formerly part of Maple Leaf Foods Inc)

Catherine has exceptional business sense and is very skilled at distilling highly complex materials into clear strategic options. As well, it is simply a pleasure to work with her.

Ted Bilyea, Former President, Maple Leaf Foods International


Based in Toronto, serving clients globally.



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